About Us
At Fabulous Fairytales, we believe the magic of Christmas lies in the finer details — a sumptuous ribbon combination complemented by elegant floral accents, jewel-encrusted baubles that sparkle beautifully and the perfect showpiece character that brings your whole seasonal display to life.
Founded in London in 2010 by Paul Clancy, our story began with one beautifully decorated home, an inspiring collaboration and a simple idea: to bring a sense of theatre and elegance to the art of Christmas decorating. What started as our first commission soon grew into Fabulous Fairytales — a boutique defined by creativity, craftsmanship and a distinctive seasonal style.
Learn more about how it all began — our early years and evolution into the festive world we love today.
Curated with Care and Craftsmanship
Each season, we collaborate with leading designers to bring together a collection that celebrates imagination, artistry, and quality. Every design we introduce is chosen for its beauty and character, offering our customers décor treasures that feel both unique and special.
Our ribbon range has become a particular favourite among decorators and collectors worldwide, valued for its rich textures, versatility and the cohesion it brings to every display. Alongside these, our showcase decorations — from grand statement pieces to tabletop finishing touches — are selected to inspire creativity and bring a sense of festive spirit to every home.
Listening to our customers has always shaped how we evolve. Their feedback and ideas help us refine each year’s edit, balancing our own design instincts with the styles they most love. That dialogue continues to define the Fabulous Fairytales look: a blend of classic refinement and seasonal imagination.
A World of Festive Artistry
From our London studio, we work alongside respected names in seasonal design to create a range that feels both luxurious and full of character. Each piece reflects our commitment to quality and design.
Our customers span the globe, from the UK and the USA to destinations far beyond, united by a shared appreciation for beauty, craftsmanship and the joy of creating something memorable for the season.
At its heart, Fabulous Fairytales is about more than decoration. It’s about capturing the spirit of celebration through design — elegant, expressive and made to be treasured year after year.
Our Promise
Every season, we aim to offer designs chosen with care, crafted with integrity and presented with the same attention to detail that has defined us since 2010. Many of our customers return annually, trusting us to help them find what feels right for their style and home.
We take pride in that trust — and in continuing to share the excitement of creating something beautiful, the anticipation of revealing it and the joy of seeing it come to life.
Fabulous Fairytales is a London-based online boutique, shipping worldwide from our UK studio. Each order is prepared with care and packaged to arrive ready for the festive season.
Please use our contact page if you wish to get in touch.
